The Future of Affiliate Marketing? It’s ALL about Big Data, Business Intelligence, and AI!

Let’s be real—affiliate marketing has come a long way from guesswork and gut feeling. We’re talking data-informed decision-making, and Cristian Ionescu and his crew at Witanalytica are leading the charge in this space! Since 2019, they’ve been building powerhouse solutions for the Affiliate Marketing industry. Since we met in Bucharest on a conference with him, we had several talks about Big Data in our industry. Thats why we are super happy to have had the chance to have a podcast together. And you will be suprised with what ideas he came up immediately for the Dating industry.

Here at Masters in Cash we focus on Data driven decisions since many year. That’s why we couldn’t pass up the chance to catch up with Cristian and get the inside scoop on his vision for the industry and how he’s bringing it to life. With their new SaaS platform Catstats, Witanalytica promises to be a game changer for affiliate managers, cutting down time spent on manual analysis by at least 30%! Additionally it makes it impossible to miss important developments of Affiliates, offers or the entire network with an alert system.

We are super exited to have this chat about the future of Affiliate Management and a lot of points are already our daily bread and butter. This Data make it for us possible to not only survive but to thrive in the highly competitive Dating market. It enables our managers to focus on consulting our affiliates and present them insights and solutions to get the biggest bang for the buck with their traffic. Currently we run more than 25 Geos. The majority is even available on CPL We have 1000s of affiliates in our program running our offers. Its clear that great insights into this traffic and individual affiliates is absolute mandatory.

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