Oh boy! What year has 2025 been! We actually reinvented ourselfs, and now that the year is over, I can say we did that successfully. Thank you for being part of it, and cheers to a fantastic 2026 together!

Traffic Changes – yo Meta whats up?

The year started practically as 2024 ended: Facebook Traffic! Due to certain regulations in CC Subs and iGaming. A lot of traffic became available out of the sudden. With the increase of this traffic type, which made the peak nearly 30% of traffic, came also the demand for more data about the users. For a while, this was the gold standard for the entire dating industry. What shifted at around the time of TES Sevilla was the quality. FB traffic was barely generating any rebills anymore. The data that was used to identify high-potential users was sent from the affiliates to every advertiser. That created a very high number of Activations, but fewer and fewer rebills. This was not only a problem for us but literally for every other advertiser I talked to (around 20), only 2 told me it’s still a gold mine, but god knows if that is just the usual “Bro, we are killing it” even if the roof is on fire Marketing Speech.

In parallel, the quality of non FB CPL traffic also went down from the Mediabuyers, no matter if it was Adwords or Display. Other verticals that entered our sources aggressively came with deep pockets to run not only performance but also branding campaigns. So what do Affiliates do? They cut corners 🙂 And we all felt that.

So far, so bad, but what we realized, too, was that the quality of the Revshare traffic and its volume were going up every month. The amount of Mailer, SEO partners, and API Affiliates went up significantly, and with them our Revshare traffic, Leads, and Revenue. Often, these were partners who used to run CPL with us and went back to a more traditional way of promotion. That was the time when we decided that our main focus would be on Revshare. To ensure this, we did certain things to help our partners.

-Easy Access to API for Revshare Partners
-Exclusivity of several countries and offers
-100% Revshare for 1 month
-Sharing of best SubIDs on CPL if moved to Revshare

Additionally we did a bold move in the team, and brought Soufian back, MIC OG and absolute Revshare expert. Together we improved all aspects of the products, Mailings, Landers, UX and everything else that is needed to create winning products.

We still run CPL very successfully in certain countries; we just had to weed out and put our focus on the system that grows. Yes, we lost partners, but those were, in general, the partners that were making a lot of work, and didn’t turn out profitable for us. This time we freed up, we invest in our partners that grow healthily with us.

The shift of Systems

Another dominant topic of 2025 was the move of our systems. After 13 years, we faded out our old system. For all those years, it was a very reliable system, but the times have changed. Nowadays, Affiliates demand more flexibility in Callback, deeper stats, and other features. Also, for us as your Affiliate Management Team, it was time to get state-of-the-art features.

For that reason, we also moved our Revshare business to our Affise Platform, which has been used for 6 years for our CPL business. It was quite an effort to move Thousands of Affiliates, Whitelabels, APIs, and Links, but together with you, we made it. We are very proud to announce that the move is fully done. Also, the vast majority of partners make more now out of every click, as we have not only moved all promotools but also improved them. Additionally, we integrated new offers, including US and Crypto Payouts.

It is important to mention that all the rebills and users in the old System (even on API and Whitelabels) are counted to you but are paid out separately.

What to expect in 2026

Now that the move is done, we will focus even more on building stuff for our partners. You can expect in Q1:
-Deeplinking
-Improved Emails for better inboxing and CTR
-US BDSM offer

Happy new year and a big Thank you!

Now that the year is over, we wanna wish you a very successful and healthy 2026! Thank you very much for all the traffic you sent, the great chats we had on Telegram and on Conferences, and your hands-on spirit when it came to moving systems.

Your MIC Team